T O P R E A L T O R S
S P E C I A L F E A T U R E
Creative Selling
Thinking outside the box has helped two realtors establish their
businesses and provide clients with one-of-a-kind service
R
eal estate has become a
highly competitive business,
with thousands of agents
trying to make their marks
in the industry. Most agents
start out with little more
than a cellphone and a
business card, with their eventual
success hinging on how well they
market themselves and serve their
clients.
When Faith Wilson was building
her real estate business 20 years ago,
she recognized very quickly that
her success would depend on the
satisfaction of every client. So she
based her business around delivering
an exceptional client experience, with
clear communication and transparency
at every step in the process. As her
business grew, she felt that she couldn't
do the job alone. "I recognized that
there's a point where one person
can't wear all the hats simultaneously
and wear them well," she says. "What
happens when you're away or you're
not well?" So she began building a team
of licensed real estate specialists who
would handle di…erent steps in the
process.
Now, the Faith Wilson Group
functions like an extension of herself,
with a commitment to the same values
she originally embraced. Wilson
describes her approach as "client-
centred," and she has structured her
team to meet that goal. She has a listing
team and a showing team, with each
member selected for their speciˆc
skills. "That way," she says, "we never
miss an opportunity."
Wilson wanted her marketing
materials to re‰ect her promise of
performance, so she came up with the
It takes strategic thinking and
ingenuity to have sustained
success as a realtor
laura-leah shaw
conscious of life, planet & home
