BCBusiness

August 2015 The Sharing Game

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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Greg Malpass T h e C o n v e r s a t i o n The CEo of Traction on Demand discusses failure, working in the cloud and building a 130-plus-employee operation with no outside investment by Ricardo Khayatte G rowing up in Nelson, B.C., as the son of a small-town doctor, Greg Malpass always thought he'd follow in his father's footsteps. Indeed, the 38-year-old former competitive swimmer and rower dreamt of building his own sports medi- cine clinic when he rst started his education at SFU. But those dreams came to a halt in his rst semester, when a GPA of just 1.54 got him placed on academic probation. The realization that the sciences might not be for him drove Malpass into the business faculty and, eventually, on to start a com- pany with a simple yet highly customized solution for sales and marketing teams: Traction on Demand. Within nine years, Traction has grown from a one-person operation to 130-plus employees and now counts megabrands such as Telus, Aritzia, Aldo and BlackBerry as clients. 16 BCBusiness AUGUST 2015

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