MAy 2015 BCBusiness 3 cover & ILLUSTrATIoN: STeveN HUGHeS; Above: PAUL JoSePH; beLoW: roberT JoHNSoN/fLIckr
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m ay 2015
contents
v o l u m e 4 3 n u m b e r 5
A Letter of
Condolence
To our friends in Alberta: we know what it's like
to have your major industry tank. So here's a
little advice on how to survive it–and come out
stronger than ever by Jim Sutherland
Let's Get
Social!
In our inaugural guide to social
media, we look at three local
companies who are expert at
getting the word out. Plus: b.c.'s
Twitter stars; the platforms you
need (and the ones to avoid);
and "the reddit effect" by Trevor
Melanson, Matt O'Grady, Jacob
Parry and Felicity Stone
"Since forestry's semi-retire-
ment, our economy has hit no
home runs, or even a stand-
up triple. But we have strung
together so many singles and
doubles that we're winning
our share of games"
– p.32
41
In the muck
Trouble in Alberta's oil sands
might be good news for B.C.
socIal butterflIes
Telus's Caitlin Hall and
Kathryn Percy
