G O L F S P E C I A L F E A T U R E
g o l f b u r n a b y. n e t
Riverway Golf Course
& Driving Range
Phone 604-280-4653
9001 Bill Fox Way
Par 72 • 7,004 yards
54-stall driving range
and practice facility
Burnaby Mountain
Golf Course
& Driving Range
Phone 604-280-7355
7600 Halifax Street
Par 71 • 6,431 yards
60-stall driving range and
practice facility
P r o m o t e d C o n t e n t
a lot of the golfer—each golfer usually
commits a couple of days to a sponsor
for commercial shoots and corporate
outings—and the company has to feel the
player represents them well. Hadwin,
who like Taylor, has a deal with
RBC, also
has sponsorships with Callaway Golf and
Shaw Communications. But Sourlis says
Hadwin has turned down potentially
lucrative deals because he didn't feel
comfortable with the arrangement.
"It is a bit of a balance," Sourlis says.
"For any marketing program in golf
to work, there has to be a natural fit
between the athlete and the company.
For Adam, he just wants to make sure the
brand aligns well with him."
One might think that having only six
Canadians on the
PGA Tour would make it
easier for Sloan, Hadwin and Taylor, but it
is a very competitive market, says Danny
Fritz, chief executive of SportBox, which
represents Sloan's business deals.
"There are a lot of Canadians both on
the developing tours and the
PGA Tour
that are having success," says Fritz, who
crafted a deal with Bear Mountain in
Victoria for Sloan. "It is more important
for the golfer's agency to position the
player in the market, create a brand
identity and strategy to leverage while
tapping into corporate opportunities, and
penetrate companies that have some sort
of connection with the player and their
story."
For Cook and Belfor, Hadwin has that
connection. The company brings out
clients all over North America to meet
Hadwin at tournaments, and says the
golfer has always gone the extra mile.
"He's been a wonderful ambassador
for our brand all over Canada and the
U.S. because we're an international
company," says Cook. "A lot of our
customers are golf fans and they pay a
lot of attention to what he's doing. And
Adam has always been really obliging
with his time."
For Hadwin, his sponsorship with
Belfor is one of those unique corporate
deals he hopes will never go away.
"Their loyalty and commitment is
really important to me," says Hadwin. "If
I could have Belfor's logo on my shirt for
the rest of my career, I would."
This promotional feature was prepared by
BCBusiness Special Advertising Features
Dept. Writer: Robert Thompson. For more
information contact vice president of sales,
Rebecca Legge at 604-299-7311. Email:
rlegge@canadawide.com
A native of
Abbotsford, B.C.,
Nick Taylor turned
pro in 2010
Courtesy
of
tAylormAde
