T
here's no question your business
needs a social media presence, but
that doesn't mean you should jump
onto every "next big thing." If you
run a law firm, you can probably
skip Pinterest and Instagram—but they're
a must if you own a hip Main Street shoe
shop. To help navigate the murky waters
of social media, BCBusiness has come up
with a handy how-to guide based on busi-
ness types. It's not exhaustive and excep-
tions always exist, but it should give you a
rough idea of where your business needs
to be—and where it probably doesn't.
COMPANY TYPE
LAW FIRM
MEDIA OUTLET
RESTAURANT
CLOTHING
STORE
DENTIST OFFICE
GYM
TECH STARTUP
MINING
COMPANY
POLITICAL
PARTY
TELECOM
COMPANY
V O T E
Choose Your
Friends Wisely
?
?
?
?
T h e
B C B u s i n e s s
G u i D e T O
s O C i A L M e D i A
50 BCBusiness MaY 2015
Yes, You need to be
on social Media–but
no, not all oF theM
b y t r e Vo r m e l a n S o n
FacebooK
vancitY buzz
it may not have the reach of the Vancouver Sun, but
you wouldn't know it looking at Facebook, where
vancouver-based news and entertainment website
Vancity Buzz has over triple the following (168,000
likes, versus 49,000 likes for the Sun, as of early
March).
insTaGraM
van caisseY
boutique clothing retailer van caissey, which began
online and recently opened its first brick-and-mortar
store in vancouver's Mount Pleasant neighbour-
hood, reached new customers by growing its insta-
gram following, now up to roughly 12,500 people,
where it shares stylish shots of its alternative shirts
and jewellery.
TWiTTer
vision vancouver
vancouver Mayor gregor robertson's political party
can count more twitter followers (about 8,000 in
early March) than Facebook likes (about 6,200).
vision is a regular on twitter–a popular platform for
political debate through hashtags such as #cdnpoli
(for canadian politics), #bcpoli (for b.c. politics) and
#vanpoli (for vancouver politics)–where it reminds
twitter users to #voteYes in the transit referendum.
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