bcbusiness.ca MaY 2015 BCBusiness 41
B
y now, social media isn't anything new.
But it is changing—constantly. The next big
thing isn't always the next big thing (Google
Plus, anyone?) except when it is (Facebook's
$1-billion buy of Instagram now seems like a
bargain). BCBusiness's first-ever social media guide
takes a look at how local companies, big and small,
have seized the latest social trends to reach out to
customers in new ways. In some cases, social has
reinvented core components of old organizations.
We also break down which social platforms are
worth your time, which are not and, importantly,
how to avert a social media disaster. After all, social
is now serious business, and so is screwing it up. W
T h e
B C B u s i n e s s
G u i D e T O
s O C i A L M e D i A
Let's Get
Socıal! Socıal!
// by T r e vor M e l a n s on , M aT T o 'G r a dy, Jac ob Pa r ry + F e l ic i T y sT on e //
// i l lust rat ions by c a r s o n T i nG , photog raphs by Pau l Jo s e Ph + s c o T T M u n n //
