istOcK (tOp) 24 BCBusiness may 2015
The Agenda
T o D o
nourishment for the corporate mind and soul
lEARN
hootupBCBusiness
in 2012, mcdonald's sponsored
the twitter hashtag #mcdstories,
hoping patrons would share positive
experiences with the fast-food chain.
instead, tweeters told horror stories.
the lesson: understand your social
audience. BCBusiness teams up with
hootsuite for hootupBcBusiness:
how to disaster-proof your business's
social media, a panel featuring social
media gurus from vancouver's biggest
organizations. Learn from them, not
the hard way. hootsuite (5 east 8th
ave.), May 21, 5.45 p.m. Free; bcbusi-
ness.ca/hootup
lISTEN
startup podCast
by alex Blumberg
When Blumberg, producer of public
radio show This American Life and
podcast Planet Money, decided to
start his own podcast business last
year, he documented the process in,
you guessed it, a podcast that anyone
can listen to and learn from. he shares
every step of the experience in enter-
taining half-hour episodes starting with
"how not to Pitch a Billionaire."
gimletmedia.com/show/startup
INvEST
Canadian investor
ConferenCe vanCouver
canvest 2015 will focus on
resource, technology and diversified
investment opportunities related to
mineral exploration, oil and gas, agri-
culture, energy, metals and more. get
a wealth of information from hedge
fund managers, industry analysts,
trend forecasters and other top finan-
cial experts. vancouver Convention
Centre, May 31 to June Pre-register
online for free admission or pay $20 at
the door; cambridgehouse.com
cElEBRATE
Business laureates of
B.C. gala
marking the 10th anniversary of this
black-tie event, peter mansbridge of
cBc news will emcee and 10 B.c.
pioneers will be named to the hall
of Fame along with canfor chairman
emeritus peter Bentley, a&W chair-
man Jefferson mooney
and London drugs
president, chair-
man and ceO
Brandt c. Louie.
proceeds from
the gala support
Junior achieve-
ment of British
columbia in developing and maintain-
ing business education programs.
Fairmont hotel vancouver, May 20
businesslaureatesbc.org
cONNEcT
fuel vanCouver 2015
the Future of Urbanity, the
environment and Our Lifestyle
is back for a second year. the
two-day event, full of thought-
provoking talks, workshops and
activities, brings together an eclectic
mix of business, cultural and political
types. among the keynote speakers
this year: matthew stinchcomb, vp
of values and impact at etsy.com,
the peer-to-peer ecommerce phe-
nomenon. vancouver Playhouse,
May 27 and 28 $58 for the evening
sessions, $250 for a full day; fuelvan-
couver.com
hEAR
wealthy & wise 2015
not one but two former cBc dragons
will speak at this BCBusiness event.
venture communications ceO
arlene dickinson and Wealthy Barber
author david chilton will talk about
finding smart investments in tough
economic times and transform-
ing marketing departments into
results-driven powerhouses. The
Orpheum, vancouver; May 19, 5
p.m. Tickets start at $79; BCBusiness.
ca/wealthywise
READ
do less Better
by john r. Bell
in a business culture centred on
expansion, former ceO John
Bell did the
opposite. early
in his career at
nabob Foods,
canadian
subsidiary of
global coffee
and chocolate
maker Jacobs
suchard,
Bell turned the company
around by cutting product lines to focus
on the strongest ones. now retired and
living on the sunshine coast, he has
drawn on his experience at nabob and
as a consultant for some of the world's
most respected blue-chip consumer
goods organizations to write Do Less
Better: The Power of Strategic Sacrifice
in a Complex World.
Palgrave Macmillan usa
From $21.98 plus shipping at various
booksellers
#MCDSTORIES
McDonald's authored
its own social media
apocalypse
