comparison, the filming of a 16-episode
high-end television series in B.C. by a major
network supports 585
FTEs.
It's anyone's guess if these findings will
improve the reputation of the automotive
dealership industry, but Qualey thinks
they might inspire young people to
consider a career in the sector. "For one
thing, you can't ask for a more stable
industry," he says. "We fully bounced
back from the worst downturn in our
100 year history. As for the product
itself, technology is resulting in dramatic
improvements every year."
Qualey adds that with the 'grey tsunami'
of retirement in the offing, opportunities
for young people abound: "Once they
check out what we're really about, they'll
realize that this is a sophisticated, exciting
and fun business to be in."
The
NCDABC president adds: "We're
enthusiastic about the
MNP findings,
but we're not at all surprised as they're
consistent with past reports. Our goal now
is to make more people aware of the 'silent
giant.' There are lots of good stories to tell
about us, and I think the time has come to
be properly recognized for everything we
contribute to this province."
This promotional feature was prepared by
BCBusiness magazine's Special Advertising
Features Dept. Writer: Robin Brunet. For
more information contact vice president
of sales, Rebecca Legge at 604-299-7311.
Email: rlegge@canadawide.com
n e w c A r d e A l e r s A s s o c i A t i o n o f b c
a lamborghini at the Vancouver
international auto Show.
