The Agenda
T o D o
nourishment for the corporate mind and soul
cElEbrAtE
bCbuSinESS 30 undER 30
EVEnt
you may have noticed that this issue
of BCBusiness features the latest crop
of 30 under 30 winners, young leaders
who excel in their respective industries
and also give back to the community
(p. 31). to meet these
exceptional young
men and women and
network with tomor-
row's leaders, join
us for canapés and
refreshments at the
BCBusiness 30 under
30 cocktail reception.
Vancouver Club,
April 28, 5:30 to 8
p.m. $99 + GST;
bcbusiness.
ca/30under30
coNNEct
bC CAREER fAiR
Whether looking for work or looking
for workers, this fair is expected to
attract 150-plus company recruiters
and more than 5,000 career seekers
with all levels of experience, education
and cultural backgrounds. in 2013, 78
per cent of participants were willing to
relocate for the right position and 62
per cent were interested in furthering
their education/training. Vancouver
Convention Centre, April 7 and 8.
Free to the public, $1,950 for
exhibitors; careerfairbc.com
go
HRMA COnfEREnCE + tRAdE-
SHOW 2015
Emerging from CBC's Dragons' Den,
arlene Dickinson will be in Vancouver
to talk about how to market yourself.
this year's human resources Manage-
ment association conference covers
topics from "Why paul not peter? the
science of Candidate and Employee
assessment" to "the Evolving
World of privacy in the Workplace."
Vancouver Convention Centre;
April 28 and 29. $799-1,199 for
members, $999-1,499 for non-
members, $100 extra after April
15; hrma.ca/conference
lEArN
tHE ARt Of MARkEting
lady gaga won't be at this one-day
event, but customer loyalty expert
Jackie huba, author of Monster
Loyalty: How Lady Gaga Turns Followers
into Fanatics, will be. other speakers
include stanford graduate school
of Business prof Chip heath, who
wrote Made to Stick: Why Some Ideas
Survive and Others Die, and global
branding expert Martin lindstrom,
author of Buyology, BRANDsensed &
Brandwashed. Vancouver Conven-
tion Centre, April 15. $449-749;
theartof.com/conferences
ExplorE
nAtiOnAl fRAnCHiSE & buSi-
nESS OPPORtunitiES SHOW
is now the time to own your own
business? this two-day event features
more than 1,000 of the fastest-growing
franchises and business opportuni-
ties in the Canadian and u.s markets
along with seminars from industry
professionals. Vancouver Conven-
tion Centre, April 18 and 19, 11
a.m. to 5 p.m. $8 at the door, $6
online; franchiseshowinfo.com/
vancouver
rEAD
WORk RulES! inSigHtS fROM
inSidE gOOglE tHAt Will
tRAnSfORM HOW yOu liVE
And lEAd by laszlo bock
hire people who are smarter than you,
pay unfairly and don't trust your gut.
these are just some of the manage-
ment tips in a new book by laszlo Bock,
head of people operations at google,
along with examples from well-known
companies that are hideous places to
work and little-
known ones
that achieve
spectacular
results by
valuing and
listening to their
employees.
Grand Central
Publishing/
Hachette $33
mAStEr
OnlinE AdVERtiSing
this course on how to make online
advertising work for you and your
organization is online—how
appropriate is that? Find out
how pay-per-click advertising
with google adWords works; how
to test low-budget adword
campaigns; how to target
local audiences; and how to
use Facebook advertising to
determine the demographics
and numbers of people you
want to reach. no experience
necessary, but your instruc-
tor is an online ad expert
who can answer advanced
students' toughest ques-
tions. Kwantlen school of
Business, Learning Resources
network, Course PBus 9061,
April 6 to May 1. $195 + GST;
kpu.ca/cps/
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april 2015 BCBusiness 23
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