BCBusiness

April 2015 30 Under 30

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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Pot Holes T h e M a t r i x one year on, two systems for medical marijuana continue to (awkwardly) co-exist by Jacob Parry april 2015 BCBusiness 19 illustrations: saBrina sMElko O n the day Health Can- ada's old regulations for medical marijuana were set to expire, a federal court granted an injunction that preserved the system of home- growers, for the time being at least. The two systems—the first a web of independent growers, the second a handful of savvy growers—have lived side-by-side for much of the last year. And while Health Canada's sluggish approval process and a regula- tory flop in Washington State (officials there miscalculated demand and ended up with a costly oversupply of pot) have delayed momentum, Ottawa's Marihuana for Medical Pur- poses Regulations ( MMPR) have been an important step in what many see as an inevitable move toward full-on legalization. • > Grow your own* > Health Canada* > Have someone grow it for you* * with doctor's note One of 13 licensed producers in B.C.* or one of the countless dispensaries (65 in Vancouver*) * by January 2015 prE AprIl 1, 2014 poSt AprIl 1, 2014 whErE thE futurE? Pot sales will either follow the pharmaceutical model (Israel) or the liquor store model (Colorado) Around 10,000 patients enrolled in MMPR who' S buyINg how much compEtItIoN Pot geared to high-end consumers, like Tweed Inc.'s Herringbone and Buddy strands The street Around 38,000 growers enrolled under old system More U.S. states. And if Justin Trudeau has his way, non-medical pot producers too With legal Washington and Alaska pot cutting demand for illegal B.C. pot, expect prices to fall $5 to $12 per gram $8 to $12 per gram* *according to MMPR consultant George Routhier Washington State pot tourists Medical marijuana marketing rules are strict: no social media advertising, no colourful names and no allusions to its recreational use + WHAt ARE yOu SMOking?

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