BCBusiness

72 BCBusiness april 2015 recommended the move in October to the Ministry of Agriculture, which industry hopes will grant approval this spring. While the new label wouldn't cover the grapes grown on Black Sage (although applications for other sub-appellations are likely to follow), Tinhorn is at the vanguard of the campaign—with neighbouring wineries such as Hester Creek and Road 13—to underscore its terroir, those environ- mental nuances such as the soil and growing conditions. "It's fantastic," says Miles Prodan, president and CEO of the British Columbia Wine Institute, which markets the province's wines and wine-growing regions, "because it speaks to the maturity of the industry and our wine regions, from the viti- culture techniques now being used to the quality of the vines and wines they produce." For Tinhorn's winemaker Andrew Windsor, an Ontario transplant via Niagara, Australia's McLaren Vale and the northern Rhône in France, it's a demarcation they are more than ripe for. "If you look at any serious wine- producing country or area in the world, they have these systems in place," he says, "and they continue to build on them as they learn more about the place that they are making wine from." The winery's building on a sense of place, however, doesn't just apply to what goes in its award-winning bottles (accolades include Switzerland's Mon- dial des Pinots Gold). Celebrating two decades in the business, Tinhorn has done much heavy lifting in recent years to transform the estate into a must-swig- at stop on the burgeoning number of wine tours on the Golden Mile, which stretches from Oliver toward Osoyoos. It has created a Golden Mile Trail into the Mount Kobau range so visitors can hike the "bench that defines our terroir," or they can sample both wine in its decorative tasting rooms and sound in its verdant amphitheatre (past performers include Blue Rodeo). Soar- ing over it all is Miradoro, the glass- centric, clean-lined restaurant Tinhorn opened in 2011 in partnership with Manuel Ferreira, owner of the former Le Gavroche in Vancouver. After steadily increasing output each year, the winery now operates at capacity, filling 1,100 oak barrels in its cavernous cellar on the Golden Mile—a long way from storing barrels in the basement of the home of chairman Kenn Oldfield and his president/ CEO wife, Sandra, a Californian lured north to the nascent wine region in 1993. (They met at University of California, Davis, where she has a master's in wine making; he segued from a career in engineering in Calgary to study for a viticulture master's at UC Davis.) With the harvest hauling in nearly 40,000 cases from its 150 acres, Sandra believes it's just the right level. Head into the 60,000 cases' league, for example, and Tinhorn would be forced to produce off-site and become "a whole different winery almost," she says. Explaining that last year Tinhorn Creek started selling directly (often to previous winery visitors) across the U.S. for the first time as well as in 15 Whole Foods Markets in Washington and Oregon, she adds, "It's all about people connecting with the winery so that it leaves an imprint. Those are the people who want the wine. People who haven't been here just don't have that connection yet with the land and don't know it's a special place." A special place that may soon have its own special sub-appellation label to prove it. • B.C. Wine through the Years 1859 1977-1982 1990 1992 1995 2003 Father charles pandosy plants first vines in okanagan becker project brings in 33 vinifera vari- etals proven to ripen in the region Vqa (Vintners quality alliance) established in b.c. First year of bc Vqa sales top $6 million around 30 wineries in b.c. bc Vqa sales top $63 million; around 81 wineries in b.c.

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