66 BCBusiness march 2015
t
eletype machines and
Rolodexes may be long
gone from the business
world, but the core
skills employers are
looking for in
MBA gradu-
ates—professionalism, customer
service and solid communica-
tion sk ills—haven't
changed since the days
when fax machines were
considered cutting-edge.
Still, getting recruit-
ers to notice these skills
in an era of fierce com-
petition and limited well-
pay i ng g ig s mea n s
mastering a very mod-
ern concept. "Students
need to focus on their
personal brand," says
Lisa Kramer, director of
global campus recruiting
for
RBC. "What do they
stand for?"
As more recruiters
opt to connect with
students multiple times
through the course of their study—
through campus visits, class presen-
tations and online courting via social
media sites like LinkedIn—Kramer says
students need to promote their person-
ality, interests and values right from the
beginning. "How do they want employ-
ers to view them as a potential candidate
at the end of the program that's going to
differentiate them from their peers?"
MBA
Guide
2015
Four corporate
recruiters—local,
national and
international—
dish on what they're
looking for in
today's MBA grad
What recruiters
reaLLY WaNt
need to focus on their
personal brand," says
Lisa Kramer, director of
global campus recruiting
for
stand for?"
opt to connect with
changed since the days
when fax machines were
considered cutting-edge.
ers to notice these skills
in an era of fierce com
petition and limited well-
pay i ng g ig s mea n s
mastering a very mod
L i s a K r a m e r
J o h n a L L e n
