bCbusIness.Ca February 2015 BCBusiness 43
visibility and trust have not changed in
any substantial way."
One of the biggest moves on the list
happened outside the top 10, with A&W
jumping 12 spots to No. 14. "They've
improved their relevance score and they
have improved their uniqueness score,"
says Rodenburgh. "One thing, speaking as
a consumer, is that they've come out with a
very unique advertising campaign.
I think they were the first to say
hormone-free and steroid-free beef
and chicken. I think that has helped
them improve their overall equity
score. People noticed it and see them as
being an innovator in their category."
And then there's Purdys—which wasn't
even measured in last year's survey but
debuts this year at No. 4. While
Rodenburgh says that the Purdys
name resonates strongly at cer-
tain "special occasion" times of the
year—including this month, around Val-
entine's Day—the success of the 108-year-
old chocolatier speaks to a broader truth
about the brands topping this year's list:
"A great brand is rarely built overnight."
□
B.C.'s
most loved
Brands
I've Heard
Positive Buzz/
Negative Buzz about
This Brand
443
438
391
329
258
211
191
190
188
260
443
405
404
367
* aVerage brand Index = 100
I've Had a Positive/
Negative Personal
Experience with
This Brand
Brand I'd Be
Proud to Have
People Know I
Use/Visit/Buy
LOndOn drugs
purdys
VanCOuVer InternatIOnaL aIrpOrt
saVe-On-FOOds
bCaa
LOndOn drugs
saVe-On-FOOds
VanCOuVer InternatIOnaL aIrpOrt
WHIte spOt
purdys
ICbC
teLus
transLInk
bC FerrIes
Future sHOp
VanCOuVer CanuCks
VanCOuVer WHIteCaps
WHIstLer bLaCkCOMb
VanCOuVer InternatIOnaL aIrpOrt
MOuntaIn equIpMent CO-Op
253
243
230
225
197
215
211
202
192
192
ICbC
LuLuLeMOn
bC FerrIes
MOney Mart
transLInk
452
193