B.C.'s Most Loved Brands
OVeraLL "brand LOVe" sCOre
36 BCBusiness February 2015
This year's list of B.C.'s most
loved brands—our second annual rank-
ing, done in partnership with market
researchers Ipsos—is a mixture of the
expected and the unexpected.
On the expected front: the domi-
nance of retailers and restaurateurs
among the top 20—names like Save-on-
Foods (this year's No. 1) and London
Drugs (last year's No. 1), White Spot and
A&W. These are among the most-storied
brands in the province, and British
Columbians continue to show the love
to homegrown talent.
On the unexpected side? The surprise
debut of Vancouver International Airport
at No. 5 on the list. So how exactly does
an airport—host to so many stressed-out
travellers, lost luggage, grounded flights
and missed connections—do so well?
Michael Rodenburgh, Ipsos's executive
vice-president for Western Canada and
the Pacific Northwest, explains.
"The data is telling us that people
perceive them to be an extremely inno-
vative and unique airport experience,"
he says. "The experience of f lying
through
YVR is so dramatically different
than the average airport, and travellers
recognize and appreciate what they've
done to change the customer experi-
ence." (For more on how
YVR has suc-
ceeded, turn to "Flying High," p.32.)
To develop this year's list, Ipsos sur-
veyed 1,349 British Columbians between
November 3 and November 16, 2014,
Show Me love
We go behind the numbers with Ipsos's Michael rodenburgh to
understand which b.C. brands you heart the most–and why
saVe-On-FOOds LOndOn
drugs
bCaa purdys bC
HydrO
WHIte
spOt
Future
sHOp
sun-rype teLus VanCOuVer
CanuCks
a&W CHeVrOn
paCIFIC
bLue
CrOss
best
buy
tHrIFty
FOOds
bOstOn
pIzza
tHe
VanCOuVer
sun
ICbC
VanCOuVer
InternatIOnaL
aIrpOrt
(yVr)
paCIFIC
natIOnaL
exHIbItIOn
(pne)
score
170
160
150
140
130
120
110
100
90
80
70
60
50
40
30
20
10
0
1 (3)
2 (1)
3 (9)
4 (new)
6 (7)
7 (4)
8 (13) 9 (5)
10 (11)
11 (6)
12 (26)
13 (18)
14 (10)
15 (17) 16(20)
17(19)
18(21) 19 (15)
20 (16)
(2014 rank In braCkets)
5 (new)
*
average
brand
score
*
