BCBusiness

January 2015 Best Cities for Work in B.C.

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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paul duchart S o C I E T Y Tourism Victoria was Marketer of the Year at the BC Chapter of the American Mar- keting Association's 44th MOY Gala. 1 (Left to right) Sarah Finstad, bcama past president; Steve Mossop, insights west president; and Kim Mech, bcama president. 2 Trina Mousseau, tourism victoria chief marketing officer; and Katie Stevens, talk shop media director of client services and bcama marketer of the year director. 3 Derek Sanderson, tourism victoria board member; Dave Cowen, tourism victoria board chair and butchart gardens gm ; and Rob Ringma, tourism victoria director of sales. 4 Erika Stenson, royal bc museum head of marketing and develop- ment; and Peter Ord, royal bc museum vp of archives, collec- tions and knowledge. 5 Monica Leeck, destination british columbia market development manager, asia; Maya Lange, desti- nation bc vp global marketing; and Maria Greene, destination bc director of overseas marketing. 6 moy judges: Candy Hodson, black press b.c. senior vp sales and marketing; Morris Nord, pacific blue cross svp marketing and client development; and Lori Janson, lori Janson & associates. ■ BCAMA Marketer of the Year Gala 1 3 4 6 2 The Westin Bayshore November 12, 2014 Our unscientific poll of random partygoers at the bash above Who Are You? Government: 45% Lifestyle: 25% Heritage: 30% Vancouver Island: 40% Lower Mainland: 60% Starbucks: 35% Tim Hortons: 25% A neighbourhood café: 40% if your brand were a coffee house, would it be: Do you most associate Victoria with: Where is your business based? 5 January 2015 BCBusiness 81

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