paul duchart
S o C I E T Y
Tourism Victoria was
Marketer of the Year
at the BC Chapter of
the American Mar-
keting Association's
44th MOY Gala.
1
(Left to right) Sarah Finstad, bcama
past president; Steve Mossop,
insights west president; and Kim
Mech, bcama president.
2 Trina Mousseau, tourism victoria
chief marketing officer; and Katie
Stevens, talk shop media director
of client services and bcama
marketer of the year director.
3 Derek Sanderson, tourism victoria
board member; Dave Cowen,
tourism victoria board chair and
butchart gardens gm ;
and Rob Ringma, tourism victoria
director of sales.
4 Erika Stenson, royal bc museum
head of marketing and develop-
ment; and Peter Ord, royal bc
museum vp of archives, collec-
tions and knowledge.
5 Monica Leeck, destination british
columbia market development
manager, asia; Maya Lange, desti-
nation bc vp global marketing;
and Maria Greene, destination bc
director of overseas marketing.
6 moy judges: Candy Hodson, black
press b.c. senior vp sales and
marketing; Morris Nord, pacific blue
cross svp marketing and client
development; and Lori Janson, lori
Janson & associates. ■
BCAMA Marketer of the Year Gala
1
3 4
6
2
The Westin Bayshore
November 12, 2014
Our unscientific poll of random partygoers at the bash above
Who Are You?
Government:
45%
Lifestyle:
25%
Heritage:
30%
Vancouver
Island:
40%
Lower
Mainland:
60%
Starbucks:
35%
Tim Hortons:
25%
A neighbourhood
café:
40%
if your brand were a coffee house, would it be:
Do you most associate Victoria with:
Where is your business based?
5
January 2015 BCBusiness 81
