November 2014 BCBusiness 57
The ultimate ballot-box question:
Is Vancouver Mayor Gregor Robertson a Tesla or a Car2Go
Smart Car?
Is he environmentally chic, ultra-high-tech, but, at
$70,000 or more, just too rich for your blood—or any-
one's, really. Or is the leader of the city's nine-year-old
political powerhouse Vision Vancouver party—hoping to
be re-elected to a third term on November 15—actually the
Smart Car? Economical, efficient—part of the new, savvy,
shared-economy world where the motor vehicle as con-
sumer status symbol is a relic of the past?
Can't decide? What about Kirk LaPointe, then—the
untested mayoral candidate aiming to put a new face on
the city's Non-Partisan Association, a party that ruled
the city for most of its 77-year existence except the last
decade. Is he just another giant Buick, 2014 model? Or
is he maybe a Ford Escape hybrid
SUV? Practical, big
enough for kids and soccer equipment, a little green, a
good bargain—something anyone might drive.
Politics
You might think that this great thing
called democracy is all about voting for the
most qualified candidate or the platform
that will best serve you, your family and
your community. but you'd be wrong.
How the branding of our political process is
changing the way we choose our leaders
for
Sale
[ b y F r a n C e s B u l a ]
i l l u s t r a t i o n s b y
[ s t e v e m u n d a y ]
