BCBusiness

August 2014 The Urban Machine

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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P r o m o t e d C o n t e n t P r o m o t e d C o n t e n t raised by the Foundation are also used to support community health programs, medical staff education, minor equipment as well as patient care and comfort. Carline notes that by sharing their intention to leave a gift in their will, donors can help charities to maximize their contribution. For example, "it can help Burnaby Hospital to better plan for the purchase of medical equipment if we know funds will be forthcoming. As well, this allows the charity an opportunity to express appreciation to you personally for your commitment and future support." BC Women's Hospital + Health Centre Foundation is likewise committed to improving the care available at BC Women's Hospital through newer, more advanced technoloy and equipment. Currently, the Foundation is in the midst of a fundraising campaign with the goal of raising $17 million to purchase advanced equipment for the newborn ICU, such as specialized incubators for transporting newborns from other hospitals around the province. James Carruthers, the Foundation's director of development, emphasizes the importance of having the latest and greatest tools available to the medical professionals at BC Women's Hospital. "The highest-risk pregnancies and the most critically ill newborn babies in the province come here to this hospital. There is no higher level of care for mothers and newborns than here," says Carruthers. "And they [hospital staff ], as a team, are able to save lives today that would have been impossible to save even a short time ago, thanks to the advancements in technoloy. We're really helping families have a chance to be families, whereas they might not have had that chance before." Meanwhile, supporting groundbreaking research is the primary focus of the BC Cancer Foundation, the fundraising partner of the BC Cancer Agency and the province's largest charitablefunder of cancer research. According to Douglas Nelson, president and CEO of the BC Cancer

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