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AUGUST 2014 BCBusiness 5
August 2014
cover: oTTo STeininGer; ABove: AdAm & kev
volume 42 number 8
10 Editor's dEsk
Get out of my car.
12 fEEdback
You tell us.
Frontlines
14 tourism
Whistler isn't just a
pretty face: increas-
ingly it's the site of
some high-powered
conferences, includ-
ing this month's Grow
confab. How our sce-
nic little resort town
became the hot new
place to do business.
17 fiNaNcE
Fiona Macfarlane, as
managing partner and
chief inclusiveness offi-
cer for Ernst & Young
(EY) and a mother of
two, knows a thing or
three about work/life
balance. But sadly, her
climb to the top as a
high-ranking woman
executive is more
exception than rule.
19 mark EtiNG
A few years back,
Vancouver's Bard on
the Beach festival did
some market research
to figure out why
certain patrons were
not returning as pay-
ing subscribers. The
answer might surprise
you (it did them).
Cover Story
Highway to Hell
The debate over transit funding is freighted with any number of conflicts: city
dwellers versus rural folk; truckers versus commuters; fiscal conservatives
versus liberals. But how about if getting people out of their cars and into public
transit in Vancouver helps grow the economy in places like Kelowna and
Kitimat? What if everything we've ever assumed about transit being a "big city
issue" is wrong? by Frances Bula
Features
My Big Idea
From airport CEOs to high-tech entrepreneurs to financiers: seven B.C. busi-
ness leaders share the animating notion that is driving their organizations to
success today. by Petti Fong
One of a Kind
Looking for a rare loose-leaf oolong tea? How about a mother-of-pearl button?
And where can you get that fancy Swedish vacuum serviced? And the $3,000
pen—where do you find a replacement nib? Four Vancouver specialty retailers
that are thriving in an age of generalists. photos by Brian Howell / text by Jessica Werb
27
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34
34
clogged artery
The packed Broadway corridor
is a priority for subway advocates,
especially Vancouver's mayor.
