July 2014 BCBusiness 49 bcbusiness.ca andrew ZbihlyJ
are trying to find a quiet corner of the Anaheim Con-
vention Center to talk to a reporter. This is the big
Natural Products Expo West trade show, but (sadly
perhaps) the two Vancouverites will not be presid-
ing at a booth, buttonholing passersby or showing
off previously undetected expertise at slicing and
dicing. Instead, Day has just come out of a press
briefing where she and other star panellists spoke
to topics such as "Food tribes: How are the growing
gluten-free, vegan, paleo and other special diet com-
munities fuelling the healthy-eating movement and
changing the way people view food and community."
Parsing notions such as these is hardly a stretch
for Day, who during her six years as
CEO of Lulule-
mon Athletica Inc. tread a lot of similar ground and
sounded very happy doing so. At Lululemon she
pulled off some neat tricks. Founder Chip Wilson
had the brilliant idea of making clean-lined, body-
flattering clothing rooted in the yoga ethos, and
he and the
CEO who briefly replaced him, Robert
Meers, got the company up and running, but it was
Day who turned it into a perpetual profit machine
while simultaneously creating an aura of mindful-
ness and community.
Christine Day and Stephen Sidwell
p048-055-Luvo_july.indd 49 2014-05-29 3:58 PM
