MOVIE TICKETS
Smartphone ownership is near
universal among the 18-34 cohort,
while only half of them have a
landline
Younger British Columbians are much more likely to
use their smartphone for product research, online
banking and GPS/mapping functions
Nearly two-thirds of the 18-34 cohort have purchased something
using their smartphone over the past three months. Their parents?
Not so much
18-34
AGE GROUPS:
35-54
Smartphone
DEVICE USED:
Laptop Computer
49%
89%
76%
93%
44%
73%
63%
47%
56%
98% 65% 88%
Texting
79% 91%
61% 30%
17%
63% 44%
20%
34% 54%
16%
7%
4%
15%
32%
15%
10%
29%
17%
24%
LANDLINE SMARTPHONE IPAD/TABLET
DEVICE OWNERSHIP
ITEMS FROM
A WEBSITE
PARKING
NOTHING
SMARTPHONE ACTIVITIES (AT LEAST WEEKLY)
SMARTPHONE PURCHASES
DEVICE USED MOST OFTEN, BY PLATFORM
Making/taking calls
Researching products/services
For
GPS/to search maps
Online banking
COFFEE/TEA
31%
58%
81%
For more on the
Insights West/iamota
survey, including how
much time we're
spending on our
smartphones—and
how we really feel
about using our devices
during mealtime or at
the movies—go to
insightswest.com
Our smartphones
are the dominant
device with
which we access
just about all
social media—
the notable
exception being
LinkedIn
35%
49%
71%
35%
43%
6%
16%
11%
8%
10%
30%
14% 11%
21%
17%
23%
Desktop Computer iPad/Tablet
55+
7%
18%
30%
88%
p040-047-MobilePayments_july.indd 44 2014-05-29 3:54 PM
