May 2014 BCBusiness 75 BCBUSINESS.Ca
The name needs no introduc-
tion. But even with its stellar
reputation, Callaway's new Big
Bertha Alpha driver is exceeding
expectations. The driver's adjustabil-
ity is unprecedented; four perfor-
mance characteristics can be changed
to a ect distance: loft, lie, centre
of gravity (draw) bias and centre of
gravity height. The driver's innovative
Gravity Core, which a ects centre-
of-gravity height, can change the
amount of backspin without chang-
ing launch angle, leading to longer
drives(callawaygolf.com).
GoPro's slogan, "Be a Hero," may not
gure greatly in golf, but the cam-
era's compatibility with the game is
relevant nonetheless. Golfers and
daredevils like it for the same reason:
versatility. While many golfers strug-
gle to balance mobile phones atop
their golf bags to capture a moment
or record a swing, GoPro cameras
can be securely anchored to anything
from your head to your club. And
the GoPro's durability is unmatched
among consumer cameras at this
price point ( from $199; gopro.com).
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Big Bertha Alpha
GoPro Golf
p70-81-OOO_may.indd 75 2014-04-09 3:39 PM
