bcbusiness.cA April 2014 BCBusiness 43
K
rebs has been garnering awards since her student days at BCIT and
Royal Roads University. In fact, the $12,000 award she received for
the Mercer Advisors Bachelor of Commerce Convocation Scholar-
ship at
RRU financed the start of ethicalDeal, a daily-deal website
featuring sustainable and organic products and food. The site reached
$1 million in sales in its first year, and she has since grown her team to 10
people. In 2011 Fast Company named her to its list of Top 25 Women-led
Startups to Watch. Krebs says she's lucky to run a business that "profits
with purpose," and takes her sustainability mission as seriously as her
desire to boost B.C.'s profile. As a member of LocoBC, a non-profit that sup-
ports B.C. businesses, Krebs is part of a movement that aims to grow the
local economy while encouraging consumers to patronize the businesses
in their own backyard. –K.H.
Annalea Krebs
Founder and CEO, Ethico Solutions Inc.
Age: 29
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