Yael Cohen
Founder and CEO, Fuck Cancer
Age: 27
S
outh African-born Cohen
deviated from what seemed
like a clearcut career path
in the fast-paced world
of finance after watching her
mother struggle with cancer.
When her mother went into
remission, Cohen created a
T-shirt for her with the unapolo-
getic phrase "Fuck Cancer"
written across the chest, and her
passion project was born.
Splitting her time between
Vancouver and Los Angeles, the
CEO and CCF (chief cancer fucker)
is spreading the message of early
detection far and wide. Carefully
curated partnerships with celebs
such as British singer-songwriter
Ed Sheeran and the comedy web-
site Funny or Die prove that what
she lacks in age she more than
makes up for in the ability to get
people talking. And her work has
been noticed. With invitations
to the Next Generation Leader-
ship Conference at the White
House and appearances on lists
such as Fast Company's 100 Most
Creative People in Business, this
up-and-comer will likely keep
racking up the high-profile acco-
lades. —L.P.
bcbusiness.ca april 2014 BCBusiness 51
fuck
cancer
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