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socialmedia
You'll fi nd your own content spreads more
quickly on social media if you're not the one
spreading it. ink about this when you are
developing content: will other people want
to share it? Is there a way to make it more
appealing to promote sharing.
6. Be present
If you're not willing to be present on social
media don't bother having a profi le. You don't
have to be on EVERY platform out there.
When people say they don't have time for
social media it's usually because they are trying
to be everywhere at once. Don't spread yourself
too thinly. Pick one or two platforms where
you enjoy interacting and spend your time
there. My favourites are Google+ and Twitter,
while I don't enjoy Facebook.
It's important to note that you can't
automate social media. I've seen mortgage
brokers who set up their Twitter feed to repeat
the same messages over and over with a link to
their website. is defeats the purpose of social
media. Nobody wants to follow a robot.
How o en do you check your email and
voice mail throughout the day? Your Twitter
account should get the same attention. I once
saw a tweet from a bank mortgage specialist
that stated something false about our industry.
I @ replied along with a couple of other
mortgage brokers and a client who follows me.
ere was no response. What if this person was
@ replied by someone looking for a mortgage?
If you are sending a tweet be prepared to
have people respond (positively and negatively)
and be ready to respond yourself. If you aren't
getting any @ replies from your tweets you're
probably sending out the wrong messages.
The rules of social sharing
Before hitting send, tweet, share, like or +1, ask
yourself this:
• Is what I'm sharing helpful and educational?
• Have I spent enough time building a
relationship with the people with whom I'm
sharing?
• How much content from other people have I
shared today?
• If I send this now am I able to engage with
any follow up?
• Have I only shared mortgage related content
today?
Remember, it's social media, not selling
media. Be yourself and have fun! ■
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