a
If the basic
design is
ordinary, no
matter what
you do to it,
it will look
average
JohnDesigner
Fluevog
Shoe
John Fluevog Shoes
I
conic Canadian shoe designer John
Fluevog got off to a late start creatively.
For a decade, he was the business head
behind the Fox & Fluevog shoe store.
It wasn't until his amicable split with Peter
Fox in 1980 that the then 32-year-old poured
his heart into his own soles. "It took that long
for me to learn that my opinion of design was
of value," he remembers. It took significantly
less time before others saw the value of his
Art Deco-inspired designs. By the late 1980s,
Fluevogs were regularly appearing in Vogue,
on the runways of New York Fashion Week
and on film – most notably a particular pair
of hot-pink platform boots in Madonna's
1991 documentary, Truth or Dare. Fluevog is
inspired to create things that are "different,
stand out and aren't like everyone else. If the
basic design is ordinary," he says, "no matter
what you do to it, it will look average."
fluevog.com
Hair and makeup for the designers by LucyAnn for Liz Bell
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