a
This is my
entire life. I
have no idea
what else I
would do
Max Jenke
Creative Director
Endeavor Snowboards
A
t age 12, Max Jenke took up
the relatively new sport of
snowboarding because, as he
says, he'd never really learned
to ski and knew he'd never catch up to his
buddies in ability. Within a year, he was
an internationally recognized pro on a
burgeoning scene, at a time when today's
basic tricks were being invented.
Harnessing that same pioneering spirit,
Jenke branched out at age 15 and designed a
logo for his board sponsor. "I sketched it and
my art teacher showed me how to make a
screen of it to make clothing," he remembers.
"They never used it but I clearly remember it
still." Today, he designs for himself, creating
cutting-edge, award-winning snowboards
known internationally for technical
innovation and quality.
As president and creative director of
Endeavor Snowboards, Jenke has fused his
two great passions, even if his dual roles
sometimes threaten to pull him in opposite
directions. His greatest challenge is finding
the time to get into a creative mode after
dealing with his executive tasks. But he
wouldn't change a thing, even if he could.
"This is my entire life. I have no idea what
else I would do."
endeavorsnowboards.com
bcliving.ca
bcliving.ca
p72-81_VanDesigners.indd 75
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13-10-23 12:11 PM
