THE KICKOFF:
The construction industry built the foundation for Andrew
Hansen's entrepreneurial career. He started in HR, then
worked as a health and safety manager, then moved to
operations. He wasn't involved in marketing. That is, until
he was tasked with making a short video for his company
(as younger, media-literate employees—in any industry—
often are). "That put a light bulb in my head," he recalls.
"The construction, manufacturing, industrial space... the
'dirty' blue collar sector... this industry has an awesome
story to share."
FINALIST
ENTREPRENEUR
OF
THE
YEAR
What's the best
leadership advice
you've ever received?
Success always comes
down to the talent in your
organization and the
culture you create.
An odd job you've had?
Ranch hand (a.k.a.,
junior cowboy).
After work, we can
find you...
Either exercising or
with my kids.
RAPID
FIRE
38 | BC B U S I N E SS NOVEM B ER/ D ECEM B ER 2025
Andrew Hansen
FOU N D ER, S ITE
ACTION PLAN:
Inspired to create a marketing company solely
devoted to the industrial sector, Hansen
founded Site in 2017. The founder explains
that, in industries like construction, manufac-
turing and resource management, there are
immense purchasing choices to be made—
hiring a contractor for a new skyscraper or
selecting a company to construct an airplane
engine is a monumental decision. Communica-
tion, marketing and brand trust are essential.
Through Site, Hansen and his team uplift local
businesses and set them apart from the rest,
making those monumental decisions a little
easier for clients.
"Younger generations are told to do well
in school so they don't end up on a job site;
there's a stigma around the industrial sector,"
Hansen acknowledges. "But it's filled with cre-
ative, talented, exceptional, smart people."
The founder was recognized in BCBusiness's 30
Under 30 in 2019 for the firm's early success. In
2021, he began to expand beyond marketing,
and soon launched Site's recruitment agency,
technology company and media company
(including a movie studio). A recent project
for the Vancouver-based Glotman Simpson
Group includes an emotional video honouring
the family business's 60th anniversary and
three generations of leaders. "We built our
own set," Hansen says, recalling how much
the project meant to the clients. "What we
get to do is special."
CLOSING STATEMENT:
This year, the company hosted the first Site
Summit, a two-day conference in Vancouver
that brought 320 people in the industrial sector
together to connect, learn and listen to speak-
ers from across the country. Next year's Site
Summit (in Toronto) expects double the audi-
ence. Across all entities, Site employs 100 staff
and has made $15 million in revenue—plus, the
business designed a blueprint for celebrating
the blue-collar world.–A.H.
