BCBusiness

October 2025 – Generation Shift

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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IN THIS ISSUE BY THE NUMBERS Less than $100,000: What a 23-year-old university dropout paid for an aging laundromat in Vancouver. Our look at young entrepreneurs jumping into "boring businesses" on page 36. 20: The number of craft breweries shut down in B.C. this year as the industry faces heavy headwinds. A peek into the trouble brewing on page 42. 33: Percentage drop in all wood and concrete real estate presales in Metro Vancouver this year from last. Rob Shaw's in-depth feature on the pending crisis on page 28. 8 | BC B U S I N E SS OCTOB ER 2025 Portrait: Evaan Kheraj; outfit provided by Mine & Yours luxury consignment F R O M T H E E D I T O R H ave you ever asked someone point-blank about their salary? Or about what their last raise amounted to? Me neither. Talking about money can make people downright uncomfortable. Most of us have been conditioned to treat our earnings as closely guarded state secrets—raises discussed only behind closed doors, and questions met with nervous laughter or uncomfortable silence. But stay- ing silent is costing us. When we avoid talking openly about compensation, whether as individuals or industries, we lose the ability to make informed decisions. If you don't know what other people in your industry are making, how can you negotiate a fair salary, or set wages that will keep your company compet- itive and attractive to job seekers? How can the business community address pay equity if we're running blind? That's why we created our new Money Makers feature (page 64). BCBusiness is con- ducting ongoing surveys across the province about what British Columbians earn, what they spend and, yes—what they splurge on. The results reveal fascinating patterns about how different generations, industries and earners approach money. When the 40-something VP for a real estate marketer (featured in our inaugu- ral column) says she loves her $200,000+ salary but she's also worried about job stability, it provides insight into the larger issues facing the development sector (much more on that in our feature about the eco- nomic meltdown within the real estate industry, starting on page 28). And when a young freelance graphic designer making $61,000 explains how she's building her savings while trading off square footage for lifestyle splurges, it gives others permis- sion to examine their own circumstances without judgment. These folks aren't included because they've struck it rich, but rather because they 're willing to break down the barriers that can keep us financially isolated by speaking openly about their situation. So, I hope that Money Makers helps us all become a little more comfortable with being uncomfortable. Our bank accounts—and community—will be better off for it. MONEY TALKS DARCY MATH ESO N Editor-in-Chief bcb@canadawide.com | @darcat | Follow BCBusiness on

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