The same ethos has also applied to the
company's internal operations: Pyrrha is
proudly a sustainable B Corp business,
a member of the Responsible Jewellery
Council and a certified living wage employer
in B.C. for their team of 30.
"We've always lived our lives this way and
we wanted Pyrrha to be a reflection of our
values," Danielle says, explaining all aspects
of the business are managed in-house—from
design and production to photography, sales
and more.
While Pyrrha has considered expan-
sion—"I would love to do housewares," Wade
admits—it's unlikely that outside investors
will be part of that growth.
"We never took any outside money.
Pyrrha has always been fully under our
control," says Wade. "We've always been
the people making the decisions and doing
the designing."
Although the brand operated a Los
Angeles boutique for several years,
keeping their headquarters firmly planted in
Vancouver has been imperative for the
married couple—who are also parents to
13-year-old daughter Hazel.
"We would never move out of Vancouver.
We're proud our line is all made here from
start to finish and still is, as it's always been,"
Danielle explains.
When asked about a favourite Pyrrha
talisman from their three-decade-long
journey, Danielle quickly points to the one
around her neck—the inscription on it serves
as her personal motto.
"I've always worn this one, which reads,
'Love conquers all.' This is one of the first
ones we ever made," Danielle reveals. "As
people who are married and doing busi-
ness—it's an important thing to stand by."
BC B U S I N E SS OCTOB ER 2025 | 13
CAST TO LAST
A 2002 snapshot of
founders Wade and
Danielle Papin (left);
Pyrrha's signature
antique wax-seal
talismans (top); the
duo's home and
original studio that
was later expanded to
today's six-
storey headquarters
in Mount Pleasant
(bottom left).
