"
Ionomr can
have a very
large impact
on climate
change in
the future by
providing a
carbon-free way to make
hydrogen that's
cost-competitive."
—Dugan O'Neil, vice-president, research
and innovation, SFU
"
We're
passionate
and we have
a vision,
and that's to
become the
number one material
supplier of ion exchange
platforms—and to
provide a better, cleaner
planet as a result."
—Bill Haberlin, CEO Ionomr
13
B C B U S I N E S S . C A
S E P T E M B E R 2 0 2 5 D u g a n O ' N e il: S i m o n F r a s e r U n i v e r s i t y
Ionomr's will be worth $3.5 billion—expo-
nentially more if fuel cells take off—and a
key goal for the company is to continue
driving costs down, so that hydrogen-
fuelled tech becomes more competitive.
For now he hopes governments help
the nascent industry by regulating decar-
bonization and incentivizing green tech,
that the corporate world recognizes the
long-term potential and that the winds of
change begin to blow with more force.
"At the end of the day, what keeps us
going at Ionomr is the ability to change
the planet and change the trajectory of
the world," says Haberlin. "We're pas-
sionate and we have a vision, and that's to
become the number one material supplier
of ion exchange platforms—and to provide
a better, cleaner planet as a result."
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