You may already hold the
answers within you but a fresh
perspective can help unlock
them. Most people are more
willing to help than you might
think—especially in the early
stages of building a business,
but also along the way.
Reach out to peers, col-
leagues, competitors and
industry leaders you admire—
and always pay it forward.
Every conversation is a chance
to learn something new, gain
perspective and build mean-
ingful connections. These rela-
tionships can lead to valuable
insights, a stronger network
and even future collaborators,
customers or lifelong mentors
and friends.
"FOSTER A CULTURE WHERE
ASKING FOR HELP IS
ENCOURAGED—NOT JUST
WITHIN YOUR BUSINESS
BUT BEYOND IT."
42 J e n i c e Yu : E ll e n H o ; S e l e n a W o o : B o b o Z h a o ; B a r b o r a S a m i e i a n : S u n d a y s
B E S T L E A D E R S H I P A D V I C E
Jenice Yu
FOUNDER AND CEO, F.I.S.H.
It taught me that leadership
isn't about having all the
answers, it's about creating
space for others to be heard.
When people feel understood,
they trust you more, take own-
ership and bring their best ideas
forward. It's simple advice, but
it's transformed the way I build
teams, solve problems and earn
respect in the seafood industry.
"LISTEN TO UNDERSTAND,
NOT TO RESPOND."
Barbora Samieian
CO-FOUNDER, SUNDAYS
AND FIELD AND SOCIAL
Selena Woo
VICE-PRESIDENT,
PRIVATE WEALTH – ASSOCIATES,
NICOLA WEALTH
It's a lesson that grew out of the gaps I felt
early in my career, especially as a woman
of colour in finance. I know what it's like to
be the only one in the room and for years
I worked hard to prove I belonged—until
I realized that the goal wasn't just to be
included. It was to make space for others.
To use my voice not just for myself but to
amplify others, to advocate for change and
to lift as I lead.
Today, that truth shapes every decision
I make as a leader. I mentor, sponsor and
advocate not out of obligation but because
I believe deeply that representation
without responsibilit y is a missed
opportunity. Leadership isn't just about
where we go—it's about who we bring with
us. When we lead this way, we're not just
changing today, we're paving the way for
generations to thrive.
"BE THE PERSON
YOU ONCE NEEDED."
B C B U S I N E S S . C A
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