BCBusiness

July/August 2025 – The Top 100

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

Issue link: http://digital.canadawide.com/i/1536084

Contents of this Issue

Navigation

Page 8 of 67

THE NBOX i Victoria-based materials science company Aluula Composites Inc. calls itself "cutting-edge," "revolutionary" and "unrivalled." And while it's a fact that the brand has created something truly groundbreaking, its origin story is practically a 21st- century cliché. "It's truly one of those exciting tech stories: with creative, innovative people in a garage, working together to find better solutions," says president and CEO Sage Berryman with a laugh. Those creative innovators were Richard Myerscough and Peter Berrang, two windsport enthusiasts who founded Aluula in 2019. They aimed to change the world of kitesurfing by creating a new material that was lighter and stronger than anything else on the market— something that could with- stand wild winds and rough HARDER, BETTER, LIGHTER, STRONGER Aluula's materials are changing kitesurfing tricks—and potentially the global shipping industry—forever By Alyssa Hirose T E C H + S C I E N C E To p t o b o t t o m : D u o t o n e, O c e a n R o d e o, O c e a n R o d e o ; illu s t r a t i o n : J a n ik S ö ll n e r/ N o u n P r oj e c t LIFT OFF Founded in 2019, Aluula created and patented a polyethyl ene composite textile that doesn't add extra weight to windsurfing kites. Because the durable material is also made without glue, users can recycle it at the end of its life 9 B C B U S I N E S S . C A J U LY/A U G U S T 2 0 2 5

Articles in this issue

Archives of this issue

view archives of BCBusiness - July/August 2025 – The Top 100