BCBusiness

SOCIAL CUES LOST TOGETHER FINDS ITS PLACE Kelowna-based secondhand shop Lost Together uses Instagram to showcase its modern take on vintage styling By Rebekah Ho Treasured Vintage Rather than only focusing on specific product drops, Lost Together shares style tips, editorial shoots and fashion inspiration. From trend predictions to sharing how to put an outfit together, the shop's content is saveable and keeps viewers coming back for more. 8.4k views Timeless Meets Trends You can tell that whoever is running Lost Together's social media is chronically online. The team jumps on trending audio and video styles in an effortlessly chic way, gaining viewers by leveraging what's viral. 12.6k views Secondhand Stories Lost Together knows that its most loyal followers will watch its Instagram Stories. This is where they share product launches and details, creating another channel for selling their pieces to their audience outside of Kelowna. Pre-loved Picks The Collab feature on Instagram is a powerful tool and Lost Together is skilled at using it. The shop regularly works with fashionable creators who resonate with its audience and who style their Lost Together finds in aspirational ways. 609k views audience members and fellow competitors were downright inspired—and not afraid to tell her so. Besides the obvious physical transformation that comes from bodybuilding, Dillen asserts that, for her, the mental health benefits are just as uplifting. "I call it my moving meditation," says the CEO, who still trains four times a week (notably, without listening to music: "I like to be in the moment; I don't want my thoughts cluttered—it's where I get my best ideas") before heading off to work at SnoreMD. "I'm a better human when I do it," she says of hitting the gym. "My mind is clear, my body has more energy; I feel stronger and more present." Dillen's bodybuilding journey has led to an interest in the science of healthy eating. "That's a big part of bodybuild- ing—the weight training is the muscular development of the body, and nutrition is the piece that allows you to show off all of that training," she explains. In a move that should shock no one at this point, she also became a certified nutritionist. It's all about balance, Dillen stresses, and while her all-in personal- ity has led her down various sport-focused paths in her lifetime, she has a clear message for women over 50: don't sleep on weightlifting. 74 To p l e f t a n d b o t t o m l e f t : C h e l s e y S t u y t B C B U S I N E S S . C A J U N E 2 0 2 5 ("I was kind of creeping on Ins- tagram") renewed her interest in lifting for physical benefits, especially in her age group. "We lose muscle mass every year, and muscle actually helps to strengthen metabolism," she explains. "Weight training strengthens the bones and the tendons, it can help with balance... overall, it's like part of the fountain of youth for your body." She signed on with a trainer based out of California, who later suggested that Dillen take lifting one step further and sign up for a body- building competition. In 2023, Dillen flew to Miami to officially show off her gains. She's a former competitive dancer and was well-equipped to handle some pre-show jitters, but posing on a stage in high heels came with its own concerns. "I had in my head that people were looking at me, thinking, 'Oh, she thinks she's all that,'" she says. Instead,

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