and respect (or reconcilia-
tion)—or DEIBR. "DEIBR to me is
not a buzzword. It's far beyond
a buzzword," she says. Though
the acronym might seem over-
whelming, Jibril says it encom-
passes the holistic lens she
works with.
As the 2SLGBTQ+ regional
manager for TD, Jibril supports
individuals, businesses and
nonprofits in the 2SLGBTQ+ com-
munity in investing. "I do it in
a different way, so that it's gen-
uine, it's authentic," Jibril says.
Approaching this outreach as
relational and filling financial
or capital gaps has allowed her
to build trust, especially in the
nonprofit space. "There is a dif-
ference with sales, and it could
just mean, 'I just want to reach
my goals,' and there is also, 'I
want this business to meet their
goals,'" she says.
Jibril says she has absolutely
seen impact from her work, not
just in heartfelt feedback from
clients or distinctions from Can-
ada's 2SLGBTQI+ Chamber of
Commerce and the YWCA. She
has also been recognized by big-
name organizations like Forbes,
which sent two people to Van-
couver to attend Better Not
Bitter. Forbes had previously
asked Jibril to be the ForbesBLK
lead in Canada, a position she's
held for three years now.
Jibril is calling on others
to help with what she says is
necessary work. "I don't think
any organization will come out
and say, 'Hey we're good with
equity, we've reached equity,'"
she says. "I cannot do this alone.
Come join us. Let's do this. Let's
make a true impact."–S.J.
49
B C B U S I N E S S . C A
J U N E 2 0 2 5
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