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SOCIAL CUES POV: YOUR NEW FAVOURITE GIFT SHOP The Instagram feed of Vancouver-based Foo Hung Curios is a Gen Z take on contemporary trinkets by Rebekah Ho Stay in the Present Foo Hung Curios knows that its products are unique and creates content that lets them speak for themselves. Showing off what's fresh in store is a great way to draw people in. 172 likes Trending Upward Keeping track of Reel and TikTok trends can be a whole job in itself, and the team at Foo Hung Curios makes it work for them. Using trending sketches that are entertaining and timely while also incorporating product placement helps generate more impressions. 276 likes It's Giving Teamwork Gone are the days when you could hide behind a camera when running a social media account. Foo Hung Curios has its team at the forefront of social content, which gives the brand more personality and makes its audience feel more connected. 3,071 views 58 B C B U S I N E S S . C A M A R C H 2 0 2 5 mean life or death. "And even if you know all those things, you still might fall. The rule in ice climbing is don't fall," Green adds with a laugh. It's a lesson that's shaped him as a climber. In 1996, Green learned just how critical it is while climbing Aonach Mór in the Scottish Highlands with Levine—an experience he'll never forget. "We had climbed up about 300 metres of ice, and there was a huge cornice [an over- hanging edge of snow] above us," Green recalls. "It's like a roof or a ceiling and you can't really climb over it... I tried to go up an area of the overhang, and as I was going up and over... I broke into sugary snow. That doesn't hold your ice axes. I fell backwards, thinking I had clipped a piece of protection just below me. I thought, 'OK, this will suck. I'll fall 10 feet or something.' But I just kept go- ing and going and going, and I ended up falling about 60 feet, so six storeys, and I got knocked unconscious." Green and Levine got caught in a snowstorm, which forced them to retrace their steps through brutal conditions for eight hours. Later, Green learned that he'd broken his back and several ribs, and his ice axe had punctured his hip. Doctors told him he'd never carry more than 10 pounds again. "I burst into tears," he remembers. Yet, miraculously, he was back to climb- ing within weeks. "Adrenaline is an amazing thing," Green says, grinning over Zoom. "I was working for a famous architect when [the accident] happened—César Pelli," he con- tinues. "We were building [what was then] the world's tallest building, the Petronas Towers in Malaysia, and I had to meet a lot of 'important people'—clients— but I was quite shy and nervous about it all. My first TED Talk was a super scary thing to do— Bill Gates was in the front row; Jeff Bezos was there. It was a big deal for my career, and the world of architecture literally changed because of it. But I was terrified. And I just kept think- ing about that night [on Aonach Mór] and how if I can do that, I can do this. "As hard as that night was, it was the turning point of my life, being able to power through things that I otherwise might have found fear in. These kinds of adventures and powerful life-changing moments, for anybody, can be positively transformative if you choose to leverage it that way."

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