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B C B U S I N E S S . C A
M A R C H 2 0 2 5
RESHUM ZUBAIR IS HUNTING FOR A
job, and she knows she faces competition.
"You really have to bring your A-game, and
you have to apply first to be noticed," the
UBC Sauder School of Business student
explains. She's studying business analytics
to add new levels to the data-driven port-
folio she had built in her home country of
Pakistan while working for international
companies like Levi Strauss & Co. She grad-
uates in August with her master's degree.
Unfortunately, Zubair's perfectionism
slows her down. "I really take too much
time to apply to jobs," she confesses. "And
because most of my time is taken away by
customizing my application, by the time I
send mine out, there are already thousands
of applicants."
Zubair is solving her problem using
ChatGPT, OpenAI's wildly popular artifi-
cial intelligence platform, launched at the
end of November 2022. She started by
compiling a document with all her work
experience and products, and then train-
ing ChatGPT to customize job applications
for her. Now she tells her AI assistant: "I'm
going to give you a list of jobs that I'm going
to apply to, and I'm going to need you to
extract the most relevant lines and the
most relevant projects I've done to put into
a one-page CV."
B a c k g r o u n d : Ay s i a /A d o b e S t o c k ; D n ip r o d d /A d o b e S t o c k ;
P r a t /A d o b e S t o c k ; S lu g : G r a f i c r i v e r/A d o b e S t o c k
Does That
Compute?
How post-secondary institutions across the province are
teaching their students to manage and work with AI
by Dee Hon
