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B C B U S I N E S S . C A
M A R C H 2 0 2 5
Jenny Yue
lockdown had her feeling unhealthy
("Our relationship with food and
fitness took a serious hit. I gained
around 55 pounds," she says) she
made a New Year's resolution to fo-
cus on eating healthier. For Yue, that
meant starting every day with an oat
bowl, though she soon found them
bland: "I wanted to make them more
delicious, more healthy and more fun
in general. That's when I discovered
freeze-dried fruits."
She began to notice that the
freeze-dried fruit offerings available
in stores were mostly imported
berries with very little variation. "I felt
like there was a gap in the market for
variety and that light-bulb moment
hit," she says.
Yue and her husband, Han Yue,
founded OHME! in 2023. The brand
was originally called Oat Me, she
notes, because "initially we were
trying to find toppings for oat bowls."
In 2024 the company rebranded as
they realized customers were getting
confused ("Our product doesn't have
any oats in it," Yue explains), but
since the beginning they've made the
decision to use fruit from local B.C.
farms whenever possible, and freeze
dry them locally, too.
B O T T O M L I N E >> In less than one year
on the market, OHME!'s revenue
went up tenfold, from some $2,500 a
month to around $25,000.
The founders are planning to
capitalize on that growth through new
launches, which will diversify their
offerings and strategic partnerships.
Last year, OHME! introduced a new
product—freeze-dried yogurt crunch
snacks that combine concentrated
fruit flavour with creamy yogurt in a
snackable, bite-sized portion.
Within the next five years,
OHME! hopes to expand into the U.S.
market by building partnerships with
key retailers in health-conscious
regions.—D.W.
BOAZ CHAN
Age: 29
Co-founder and CEO,
Coastal Reign Printing
T H E J O U R N E Y >> Even in elementary
school, Boaz Chan was a business-
person. "I've always liked buying and
selling things," he says. "There was
Boaz Chan
a junk food ban at school and we'd
sell snacks out of our lockers. Just
finding the demand and then looking
for the supply for it."
In grade 12, Chan and his friend
Eddison Ng noticed a demand for
custom clothing. Their first product
was their own graduation hoodies.
"We went on YouTube and learned
how to screenprint," he says with
a laugh. "Honestly, the print wasn't
very nice, but that's what got us
started." Over that Christmas break,
Chan and Ng did prints for their
friends and classmates out of Chan's
living room. Soon, business started
booming and the duo created Coastal
Reign Printing before they graduated
high school. "We were doing all the
customer service, so we would be in
J e n n y Yu e : S a y a M u k ai
