SOCIAL CUES
REELING THEM IN
Vancouver-based commercial fishery
GoodFish Seafood gets thousands of
TikTok views by taking the viewer out to sea
by Rebekah Ho
Welcome to
My Crib
For a lot of people, life on
a boat is uncharted terri-
tory. GoodFish co-founders
Fraser MacDonald and
Samuel Gartside show
their followers a whole
new world through boat
"home tours."
933.2k views
35.5k likes
148 comments
In Sea-Sickness
and in Health
The fishing life isn't always
easy, and GoodFish shows
it (through a good-natured
lens, of course). Candid
videos and vulnerable
content create engaging
moments that draw follow-
ers in even further.
32.7k views
330 likes
16 comments
It Takes a
Fishing Village
Collaborating with local
chefs and restaurants for
recipes expands the reach
of the GoodFish brand,
and, of course, results
in scrumptious pieces of
content.
5,259 views
31 likes
58
B C B U S I N E S S . C A
J A N U A R Y/ F E B R U A R Y
2 0 2 5
which helps local governments
and Indigenous communities
hit climate and energy targets—
and later became its head of
energy management in 2011.
Some of Lohmann's biggest
projects with the nonprofit
focused on increasing climate
action in small-to-medium-
sized communities, including
developing EV charging infra-
structure across the Kootenays
and facilitating regional col-
laboration between communi-
ties. In 2024, she replaced Dale
Littlejohn as
CEO.
"Through this time, I've
also been the president of the
Fernie Nordic Society—for way
too long," Lohmann says with a
laugh. "It's one of those things
where you volunteer and can't
get out of it."
The Fernie Nordic Society
is a cross-country ski club
that just so happens to have
launched the same year that
Lohmann moved out west. She
joined the board and helped
build the city's first cross-coun-
try skiing program for youth,
which engaged 12 kids in its first
year and now provides lessons
and race programming to over
80. "I focused on the kids'
program because I wanted the
kids in Fernie to have the same
experience as I did growing
up," she says. "And as a result
of my passion around this, I
have forced my family to also
become cross-country skiers."
In 2023, Lohmann partici-
pated in the Western Canadian
Championships in Kimberley
with her two daughters. She
placed second in the 40-50
age group for the 11-km classic
race, and third in the 7-km
skate ski race.
"I was very nervous before-
hand," she admits. "I couldn't
eat, and I had to do a lot of
self-talk to calm down. But the
reason that I enjoy pushing
myself physically in these races
is that it's a release for me. A
healthy way to deal with the
pressure and stress that comes
with a leadership position. I
love to be in nature, so if I can
blend my stress-coping and
health benefits with something
that also gets me into commu-
nity, that is, for me, the trifecta
of balance for my life."
