BCBusiness

November/December 2024 – Entrepreneur of the Year

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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SPECIAL FEATURE E D U C A T I O N F O R P R O F E S S I O N A L S by Statistics Canada as having a profound impact on jobs traditionally held by highly educated workers. This alone introduces a new phase of technological disruption that will reshape the workforce at every skill level, requiring adaptation across many industries. "As educators, these rapid changes mean we have an opportunity and responsibility to deliver educational programs that help people to stay current with new technol- ogies," says Dr. Jo-Anne Clarke, dean, Con- tinuing Studies at the University of Victoria (UVic). "We are learning and adapting our curriculum as fast as we can to meet these emerging workforce needs." One example is Continuing Studies at UVic's new Micro-certificate in Applied AI for Administration, designed for people who are new to AI technology or may already be using some aspects of it in their work but are curious to learn more about how it can improve their workflow, operations and decision making. "The popularity of this program, which just launched in the fall, is a positive sign that we are hitting the mark," Clarke says. "And there will be more to come." The rapid introduction of new tools and systems often necessitates upskilling or reskilling to remain competitive in the job market. Continuing Studies at UVic offers the Micro-certificate in Mapping with Drones, for example, which equips profes- sionals across many fields—from real estate and land use planning to geospatial analysis and emergency management—with essen- tial GIS technology and mapping skills not previously required. "This kind of upskilling is driving career evolution across industries and opening opportunities across-disciplines," Clarke says. UCW's Certified Digital Marketing Professional Micro-Credential, is another example, equipping students with the most up-to-date digital marketing skills and preparing them to take a more evolved role in the marketing field, ensuring they have the tools and skills needed to create cohesive, effective online strategies. In fact, UCW maintains close ties with the business and tech sectors, ensuring its programs remain relevant and industry aligned. Its curriculum has been designed in consultation with business leaders and industry experts so that it remains relevant and aligned with current market needs. For example, UCW offers a Blockchain Project Management Certificate Program fo- cused on preparing graduates to understand blockchain, project management and how to apply the principles of project manage- ment to blockchain and cryptocurrency projects in professional situations. "The impact of blockchain technology is being felt across a wide range of industries including banking, health care, entertainment and supply chain management," Dr. Makhoul says. "Blockchains are fast becoming the backbone of the new digital economy, and there is a global shortage of talent trained in blockchain technology and application deployment." As technology fuels change, it can be easy to feel left behind. That's why programs for professionals need to also focus on developing soft skills and the adaptability to explore new tools and systems. "Beyond adaptability and continuous learning, students require crucial skills include proficiency in digital tools and UVIC

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