BCBusiness

October 2024 – Return of the Jedi?

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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T his Fall, get ready for a shake-up in the electric vehicle world as the Lotus Eletre makes its grand entrance into Canada, brought to you by Lotus of Vancouver. This Hyper-SUV isn't just another electric car—it's Lotus' audacious move from its celebrated UK sports car history to a global performance icon. Combining over 75 years of engineering expertise with the latest technology, the Eletre blends the sleek design of the Emira sports car with the aerodynamic finesse of the Evija hypercar, delivering a driving experience like no other. Whether you're a sports car enthusiast or looking for a versatile vehicle for your family, the Eletre is designed for a wide range of discerning drivers. POWERFUL THRILLS FOR EVERYDAY Available in two versions, the Eletre is equipped standard with a robust 603 hp powertrain and 258 kph top speed, all while providing a range of up to 595 km. Taking a bold step forward is the Eletre R, boasting a staggering 905 hp, a top speed of 265 kph and a range of up to 450 km. Both versions are all-wheel drive and sprint instanta- neously from 0-100 kph in under three seconds. CUTTING-EDGE INTELLIGENCE & FAST CHARGING A technological marvel, the Eletre features a world-first deployable LiDAR system that uses sophisticated sensors to map Rebellious, Daring and Dramatic: The New Lotus Eletre Lotus of Vancouver Announces Lotus' First Electric SUV to Arrive in BC This Fall—Redefining Performance with Sophistication By NATALIE BRUCKNER S P O N S O R E D R E P O R T Created by Canada Wide Media in partnership with Lotus of Vancouver LOTUS OF VANCOUVER: YOUR EXCLUSIVE DESTINATION Don't miss the opportunity to witness the rebellious, daring, and dramatic Lotus Eletre— an SUV promising to transform the driving experience in B.C. when it arrives this Fall 2024. Visit Lotus of Vancouver at 2211 Burrard Street or visit us at lotusvancouver.com to be among the first to experience this revolutionary vehicle. its surroundings in 3D for augmented navigation, safety and autonomous driving capabilities. The Eletre ensures you spend more time on the road and less time at the charging station, being able to replenish from 10 to 80 percent in as little as 20 minutes with DC rapid charging. CARVED BY AIR The dramatic design is a testament to inno- vation. Active aerodynamics and intelligent porous design both captivate and enhance functionality. Further captivating is the active front grille, which deploys like budding lotus leaves if additional cooling is needed. INTERIOR: LUXURY REDEFINED Luxury is redefined with sumptuous Nappa leather, a swathe of sustainable textiles, an advanced and intuitive infotainment system, and bespoke KEF Premium Audio system. Owners also have extensive customi- zation options for utmost personalization.

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