BCBusiness

October 2024 – Return of the Jedi?

With a mission to inform, empower, celebrate and advocate for British Columbia's current and aspiring business leaders, BCBusiness go behind the headlines and bring readers face to face with the key issues and people driving business in B.C.

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6 B C B U S I N E S S . C A O C T O B E R 2 0 24 CONTRIBUTORS Richard Littlemore is a Vancouver-based journalist and a long-time contributor to this magazine. As someone who is in touch with B.C.'s education industry, Littlemore wanted to profile UBC's new president in "Learning on the Job" (p.24). "I've lived on the edge of academia for decades, particularly as a writer of speeches and other materials for post-secondary presidents... so it's always a treat to meet the new players," he says. "Benoit-Antoine Bacon is something new, and it will be exciting to see what he makes of the opportunity." Growing up in Nanaimo, Laura Baldwinson loved to document the world around her. Her inter- est in photography was piqued early, and she pulled that thread to build a career in the field. The Vancouver-based photographer shot B.C. minister Brenda Bailey for "A Force to Be Reckoned With" (p.30). "The direction of the shoot focused on her long-time passion for all things Star Wars and how that comes through in her work," she says. ON THE COVER "A broom and a toy lightsaber, borrowed from a neighbour, were stand-ins for our 'real' lightsaber." — creative director Jenny Reed BCBUSINESS.CA CEO & GROUP PUBLISHER Ryan Benn GROUP VP, PUBLISHING & OPERATIONS Nina Wagner EDITORIAL EDITORIAL DIRECTOR Anicka Quin EDITORS-IN-CHIEF Nathan Caddell (BCBusiness), Stacey McLachlan (Vancouver magazine) MANAGING EDITOR Danielle Wright ASSISTANT EDITORS Kerri Donaldson, Rushmila Rahman WINE AND SPIRITS EDITOR Neal McLennan CONTRIBUTING EDITORS Karen Ashbee, Melissa Edwards, Alyssa Hirose, Amanda Ross, Julie Van Rosendaal EDITORIAL INTERNS Lea Krusemeyer, Tia Sacks EMAIL bcb@canadawide.com DESIGN CREATIVE DIRECTOR Jenny Reed ART DIRECTORS Stesha Ho (Vancouver magazine), Edwin Pabellon (BCBusiness) ADVISORY COUNCIL Bridgitte Anderson, Greater Vancouver Board of Trade; TC Carling, Canadian Men's Health Foundation; Victoria Emslie, Nicola Wealth; Jayne Landry, Telus; Carol Liao, UBC Allard School of Law; Matthew McClenaghan, Edgar; Jen Riley, Bosa Properties SALES REPRESENTATION VICE PRESIDENT OF SALES Anna Lee VICE PRESIDENT, CUSTOM PUBLISHING & AGENCY SERVICES Chad Brealey SENIOR MEDIA SPECIALISTS Brianne Harper, Mira Hershcovitch, Sheri Stubel SALES COORDINATOR Rebecca Scutt EMAIL sales@canadawide.com PRODUCTION/ADMINISTRATION GROUP VP, EDUCATION AND ADMINISTRATION Jane Griffiths GROUP DIRECTOR OF OPERATIONS Devin Steinberg DIRECTOR OF CIRCULATION Tracy McRitchie MANAGER, HR AND ADMINISTRATION Ava Pashmchi EXECUTIVE ASSISTANT TO THE CEO Hannah Dewar DIGITAL MARKETING MANAGER Rebekah Ho PRODUCTION MANAGER/DIGITAL AD COORDINATOR Kim McLane PRODUCTION ASSOCIATE Natasha Jayawardana PRODUCTION SUPPORT TECHNICIAN Ina Bowerbank OFFICE ADMINISTRATOR Celine Simpson FINANCE GROUP VP, FINANCE Conroy Ing, cpa, cma VP OF FINANCE Sonia Roxburgh, cpa, cga ACCOUNTING Terri Mason, Eileen Gajowski ADDRESS Suite 130, 4321 Still Creek Drive, Burnaby, B.C. V5C 6S7 TEL 604-299-7311 FAX 604-299-9188 WEB bcbusiness.ca EMAIL sales@canadawide.com BCBusiness is published ten times a year by Canada Wide Media Limited, Suite 130, 4321 Still Creek Drive, Burnaby, B.C. V5C 6S7. Phone 604-299-7311; Fax 604-299-9188. No part of this magazine may be reproduced in any form—print or electronic—without written permission of the publisher. For subscription info, call 604-299-1023 or email: bcbsubscriptions@canadawide.com. B.C. residents: to subscribe to BCBusiness for one year, send your name, address, telephone number and a money order or cheque for $28.95 (including tax) to BCBusiness at the address above. Send change of address notices and covers of undeliverable copies to address above. ISSN 0849-481X. Publications Mail Agreement No. 40065475. Printed in Canada.

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