76 To p a n d i n s e t : V i n s d u B e a uj o l ai s / E t i e n n e R a m o u s s e
B C B U S I N E S S . C A
J U LY/A U G U S T 2 0 24
FORECASTING
If you bought Apple stock in 2013, it doesn't
matter if you paid too much in the context
at that moment, given how much the stock
later increased. The same goes for wine.
Even buying Burgundy 10 years ago at our
inflated prices has turned out to be a won-
derful investment given its steep, Apple-
esque price increase. So, what's the new
Burgundy? The easy answer is... Burgundy.
There's very little land, they're not making
any more of it and demand continues to
grow, so you won't likely go wrong buying
a bottle of Grand Cru even if it is $300. But
a more daring choice is Burgundy's south-
ern neighbour, Beaujolais. No, not the light-
weight stuff known as Nouveau, but wine
from one of Beaujolais' 10 delineated crus,
where they make their finest wine. The best
of them can age much like Burgundy but at
a fraction of the price. Look for the wines
from the regions of Moulin à Vent, Morgon
PLANTING SEEDS
Fine wine is an investment: play it
safe with a $300 bottle of Grand Cru
or go for an under-$50 option like
the Moulin à Vent from J-P Brun if
you're feeling lucky
or Brouilly as they have the best name rec-
ognition: we don't have particularly good
prices on any of them (maybe try the Mou-
lin à Vent from J-P Brun at $38) but if they
go up even a fraction of the rise their north-
ern neighbour has seen, you'll still have a
heck of a ride and an under-$50 wine that
can age with surprising staying power.
