G
et ready to look your best on the
course and in daily life with Golf
Forever Journey, or GFJ, a new,
style-defining movement of sophistication
and performance in high-end golf apparel.
GFJ Golf emerged in 2023 as a manifesta-
tion of its founder's vision to redefine mod-
ern golf wear. Its design is inspired by the
exquisite craftsmanship of iconic fashion
houses and the rich history and tradition of
the game of golf, but it takes apparel a step
further.
"GFJ Golf's relentless pursuit of excellence
infuses each design with unparalleled beauty
and refinement," says Hans Han, designer
at GFJ Golf. "At the heart of the brand lies a
commitment to quality and craftsmanship
that transcends time and trends, and cham-
pions individuality on the green."
With an appreciation for thoughtful
design, refined artistry and premium
materials, GFJ Golf embarked on a journey
to create a truly high-end brand that draws
inspiration from a vibrant tapestry of global
cultures and tradition.
"Golf Forever Journey encapsulates the
notion that golf is not just a sport, but a
lifelong pursuit of unique experiences and
sensational skill," Han says. "As such, all
GFJ Golf items are forged with purpose for
exceptional comfort, durability and style."
For example, GFJ Golf's gloves are made
with exclusive sewing technology to provide
the most comfortable fit.
The aesthetic is a seamless blend of
classic elegance and contemporary flair
designed in Vancouver, B.C. Each
item is created in reverence to
the history of the game with a
meticulous attention to every
fine detail.
And don't forget, this impec-
cable design invites a fashionable
athletic style, even away from the course.
GFJ Golf seamlessly blends functional golf
wear features into daily wear design, with
soft spikes on the daily fashion designed
knee boots, lighter oxford shoes and extra
bag pockets for ultimate convenience.
"We source materials from around the
world to provide items that perform in the
game and emanate luxury and style off the
green," Han says. "As GFJ Golf continues to
evolve and innovate, we are steadfast in our
commitment to uncompromising quality
and timeless elegance."
GFJ Golf invites discerning golfers and
athletic fashion enthusiasts to elevate your
game, embrace the luck and join GFJ Golf as
it launches its journey of excellence.
Premium shoes, gloves and ball markers
are currently available from GFJ Golf. New
for April are bags, hats, bag tags, pouch bags
and belts, and watch for additional product
lines for 2025.
Discover GFJ Golf's 2024 Spring-Summer
collection online and in-store at GreenTee Golf
Shop, located in Coquitlam and Vancouver, B.C.,
or at the BC PGA show on April 29, 2024.
Elevate your game,
embrace the luck with
Golf Forever Journey
luxury apparel
GFJ Golf, a new golf wear brand, launched
in April with high-end apparel that also
looks incredible in daily life
Learn more gfjgolf.com | Connect on @gfj.golf
S P O N S O R E D R E P O R T
Created by Canada Wide Media in partnership with GFJ Golf
