58 1: K ir s t e n Ta y l o r ; 3 a n d s i d e b a r : S h o o t w i t h E l e n a
B C B U S I N E S S . C A
J U N E 2 0 24
ALL'S WELD THAT
ENDS WELD
Stylish, practical and sentimental, the permanent
jewelry trend is here to stay. Here are six B.C.
companies that offer the painless process
by Alyssa Hirose
I N V E N T O R Y
5. Beyond Bling
Islanders who find
themselves constantly
misplacing their
bracelets can look to
Fused Permanent
Jewelry Bar—
founder Alex Stoker
participates in events,
markets and pop-ups
in Nanaimo, Courtenay,
Parksville, Comox
and beyond (and her
Port Alberni studio is
bookable, too). In the
event of breakage,
the two-year-old biz
repairs permanent
jewelry for free. fused
permanentjewelry.ca
2. Furever
Connected
Coquitlam-based
Luna & Boo is named
after founder Janine
Evers's poodles: "We
wanted to bring a
piece of everlasting
joy to our community,
much like the unwav-
ering companionship
of our dogs." Despite
being a relatively
young business (Luna
& Boo first launched
in 2022), the company
has already opened
four additional
locations (a second in
Coquitlam, plus bases
in Penticton, Kelowna
and Ottawa). Perma-
nent jewelry is offered
at all five studios... for
dog and cat people
alike. lunaandboo.com
4. Bracelet
Yourself
Melanie Auld
celebrated 10 years
of Melanie Auld
Jewelry in 2023, and
the Vancouver-based
boutique has been
offering permanent
jewelry services since
2019. Chain welding is
available at both the
local flagship store and
the Toronto location,
and charms are avail-
able, too (think white
gold bars, opal and
diamond designs or
two halves of a heart—
for BFFs, of course).
melanieauld.com
1. Charmed,
I'm Sure
A background in
fashion and interna-
tional modelling gave
Mogano founder Mor-
gan Woods an eye
for style, and her own
sensitive skin influ-
enced her decision to
create the lead-free,
nickel-free, hypoaller-
genic jewelry brand in
2020. The Kelowna-
based company works
with local goldsmiths
to fashion custom
birthstone charms
for its permanent
jewelry. Mogano of-
fers 13 chain designs
starting at $90 each.
shopmogano.com
3. Gold on the Go
If you can't make
it to With Grey's
downtown Vancouver
studio, no fear: the
biz offers a mobile
permanent jewelry
service, so folks all
around B.C.'s Lower
Mainland can book
group welding ses-
sions for parties,
bachelorettes or other
gatherings. (Staff re-
treat bonding activity,
anyone?) Okanagan-
born Ashley Good-
man founded the
business in 2022 with
low-maintenance
materials in mind:
a vacuum-coating
process makes the
gold plating sweat
and water resistant.
withgrey.com
6. Icon
Behaviour
On the subject of
permanence: Leah
Alexandra Jewelry
has a long reputation
as a go-to jewelry de-
signer in Vancouver—
the brand has been
around since 2006.
Founder Leah
Alexandra operates
her permanent
jewelry services
under the name Spark
Studio, and bracelets
come in gold, silver
and rose gold as well
as whimsical, multico-
loured "candy chains."
leahalexandra.com
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DON'T BLOW A FUSE
Investing in permanent jewelry isn't quite the same
level of commitment as, say, getting a tattoo—while
the bracelets and anklets are welded together and
made to be long-lasting, they can be easily cut with
a good pair of scissors.
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