BCBusiness

SOCIAL CUES POSTING PASTRIES Victoria's Good Side Pastry House feeds Instagram followers with mouth-watering baked goods and photography to match by Alyssa Hirose Quick Rising A behind-the-scenes timelapse of the bakery's coffee and dulcey tarts shows off the artistry of the pastry chef and is very satisfying to behold—viewers are tempted to watch the entire video to see the end result. 12.2k plays 532 likes Cake Walk If you've got it, flaunt it. Good Side makes the most of their beautiful products, sharing plenty of well- lit, high-resolution photos that capture the dainty details of their tasty work. 711 likes 11 comments Save for Later The company uses Instagram's story highlights function to save their monthly menu at the top of their profile, so curious foodies can easily tap through to see what is (or was) on offer. It's an info- heavy snapshot that's accessible and clear. 323 likes 8 comments 54 B C B U S I N E S S . C A M AY 2 0 24 " I was at a coaching clinic a few years ago, and there were maybe three girls in the whole clinic. One girl called out to me, and it turned out that it was someone I coached around 10 years ago. She was like, 'I started coaching because of you.' For me, that's a bigger accomplishment than winning provincials." the U15 A1 team (ages 13 to 14). She just wishes more women would do the same. "I was at a coaching clinic a few years ago," she recalls, "and there were maybe three girls in the whole clinic. One girl called out to me, and it turned out that it was someone I coached around 10 years ago. She was like, 'I started coaching because of you.' And for me, that's a bigger accomplishment than winning provincials." A team Korenic coached did win provincials years ago, and she herself qualified five times while playing for the Ravens. Now on defence with the South Coast Women's Ho ckey League, games are a balancing act for Korenic, given her role at the local biotech company. Aspect Biosystems develops tissue therapeutics to replace, repair or supplement damaged functions in the body. "For example, someone who has type 1 diabetes, they don't need a whole new pancreas—it's just a function of their pancreas that isn't working. So the goal of these tissues is that you'd be able to implant them and effectively restore that missing function," Korenic explains. She joined the company the same year she completed a bachelor's degree in commerce from UBC (2015). She also holds an MSc in strategic market ing from U.K.based Imperial College Business School, and as the person overseeing internal and external communications at Aspect, Korenic gets to live her childhood dream of making a difference in the world of science. Last year, she helped facilitate a partnership with multinational pharmaceutical company Novo Nordisk on a $2.6billion project targeting diabetes and obesity. At the end of the day, Korenic isn't that different on and off the ice: communication skills are equally important in both cases, and Aspect is nothing short of a sports team in her eyes. "Not everyone is a goal scorer... but everyone is really good at something and it's important for you to know what your role is and perform it really, really well."

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