revenue goals. These systems deliv
ered realtime data with more depth
and actionable information, yet they
lacked the ability to offer insights that
senior leaders didn't already instinc
tively know.
THIRD-GENERATION
WORKFORCE ANALYTICS
AND THE AI REVOLUTION
One of the many spectacular break
throughs that AI platforms have
enabled is the ability to undertake
rapid pattern recognition across
multitudes of data. This is enabling a
new generation of analytics solutions
to equip business leaders with data
about optimizing their workforce that
is as valuable as the data they have
long relied on to inform them about
their financials and customers.
In the case of Impro.AI, a com
pany that I am personally involved
with, our clients are offered insights
about their workforce's strengths,
weaknesses and alignment with the
company's strategy, as well as the
opportunities and threats facing
their company. There are also many
other exciting solutions for leaders
to consider, such as Gong, which
monitors sales conversations in order
to identify best practices and training
opportunities for sales leaders to
implement, all thanks to AIpowered
pattern recognition.
WINNING IN BUSINESS
THROUGH DATA
Many companies say their most
important asset is their workforce,
but it's also often their costliest asset.
Thanks to advances in AI and analyt
ics, leaders now have the opportunity
to optimize the diversity, health and
performance of their teams. I believe
the most successful businesses in
2024 and beyond will be those that
listen to the analytics across their
financials, customers and workforce—
and go for it on fourth down more
often as a result.
19
B C B U S I N E S S . C A
M AY
2 0 24
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