Award

March 2024

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The Abpure Infinity Collection from American Biltrite. M A R C H 2 0 2 4 | 51 Hard Surface Flooring R EN D ER I N G CO U RT E S Y A M ER I C A N B I LT R I T E; P H OTO G R A P H Y CO U RT E S Y A M E S T I L E & S TO N E Uncovering the eco-friendly elegance and versatile trends in hard surface flooring by LAURIE JONES M anufacturers, import- ers, and distributors of hard surface flooring are showcasing the wide variety of unique options to satisfy the most discerning homeowners, designers, and developers, with environmental benefits to round out the mix. The Abpure Infinity Collection from American Biltrite is the first carbon-neutral rubber sheet flooring collection produced with renewable natural gas from organic waste, helping to reduce greenhouse gases at the source. "Abpure Infinity is our first cradle-to-gate carbon-neutral rubber sheet flooring," says Catherine del Vecchio, VP of marketing. "Our research and development team looked into a number of ways to make this new product line carbon neutral without purchasing carbon credits. The clear solution was to manufacture Abpure Infinity with renewable natural gas derived from organic waste. This is a new energy source produced locally by collecting society's organic waste and transporting it to biomethanation farms, where the waste is fermented and purified to generate renewable natural gas [RNG]. We use the full amount of RNG made from 100 percent organic waste to offset Abpure's cradle-to- gate carbon footprint, as measured in our Environmental Product Declaration [EPD]." Abpure Infinity is a three-millimetre rubber sheet flooring that features an elegant tone-on-tone chip visual. The Infinity palette features foundational base colours running from light to dark within hue families to create harmonious tonal combinations. The line has a large selection of foundational greys and beiges, environmental blues and greens, and uplifting accent colours. "The Infinity colour line is based on the concept of four pillars, each one representing a different avenue for healing through colour therapy," says Lora Di Fabio, head of design at American Biltrite and Color Marketing Group board member. "The specific colour choices were based on a matrix of natural hues with therapeutic properties and crossed with forward-trending colour directions: Engage, Oasis, Nexus, and Jovial." The focus of Ames Tile & Stone's offerings for 2024 are on a versatile series that can cre- ate stunning indoor and outdoor living spaces. "There are two comprehensive lines that have seamless options for a variety of applications," says Nicole Goetz-Turner, product develop- ment co-ordinator. "Vibes and Fjord both lend themselves to harmonious multi-use spaces in timeless and natural tones." The Fjord series draws inspiration from Scandinavia, where stone is a dominant part of the landscape, and embraces the natural beauty of eroded rock. "This series is extremely On Solid Ground The Fjord series from Ames Tile & Stone.

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