Issue link: http://digital.canadawide.com/i/1517387
Blue Nova by Benjamin Moore. Satin by Sico. M A R C H 2 0 2 4 | 39 Paint & Coatings Paint and coatings explore a diverse spectrum, weaving tales of innovation, sustainability, and personal expression in every hue by NATALIE BRUCKNER A s we dive headfirst into 2024, the world of paint and coatings reflects the dynamic evolution of our world, bursting with a kaleidoscope of colour options and selections. Experts over at PPG understand that 2024 brings with it a new era of self-expression and personalization in the built environment, and as such have come up with some beautiful options that will help designers and architects meet client requests for colours that help them build a stronger connection to their space. Martin Fuchs, PPG senior marketing manager steering the Sico paint brand, sheds light on the backstory of this year's chosen colours. Gone are the days of cool, muted tones; today sees a fresh era where energizing neutrals take centre stage. "Sico's Colour of the Year, Satin, and Dulux Paints by PPG's Limitless offer a unique opportunity for designers and architects to express themselves with the subtle energy of a warming neutral," says Fuchs. So, what's so special about these colours? "Energizing, comforting neutrals are here to stay, replacing cool tones like grey for commercial and residential spaces in 2024 and beyond," explains Fuchs. "That said, they also need palettes that offer versatility to work with both new and existing décor. Warm neutrals like Limitless and Satin can serve as a neutral backdrop for bolder colours, complement warm or cool tones, or standalone as a fresh, energized colour for a whole room or exterior." Pairing these colours is a delightful game of mix and match. Fuchs and the team at PPG have crafted palettes that serve as guides for those seeking inspiration. "Because these colours are so versatile, it is hard to go wrong with pairings. That said, we have created palette collections for anyone looking for inspirational pairings for Satin or Limitless. I always encourage people, whether working in residential or commercial spaces, to use Sico, Dulux, and colour visualizer tools to help their cli- ents visualize colour palettes before committing," says Fuchs. Afterall, in the world of paint and coatings, it's the subtle strokes that often make the grandest impressions. 2024's Canvas Unveiled COLOURS OF 2024 Prepare to embrace a journey into the vibrant unknown as Benjamin Moore unveils its newest Colour of the Year for 2024. Sharon Grech, media spokesper- son for colour marketing and development at Benjamin Moore & Co., proudly introduces the captivating Blue Nova as the pinnacle shade of the year. "We chose Blue Nova to depart from the familiar and embrace a sense of adventure, particularly with travel resuming," Grech explains. Inspired by the brilliance of a new star formed in space, Blue Nova beckons us to unknown places in search of new experiences. Pairing suggestions in the 2024 palette include Blue Nova with Antique Pewter for a sophisticated contrast. Grech high- lights the interplay of light and dark tones, recommending combinations such as Blue Nova with Topaz or Teacup Rose with Polar Sky for dynamic contrasts. When it comes to emerging trends, Grech notes the rising trend of "colour drenching," enveloping entire rooms in a single hue. Innovative enhancements in Benjamin Moore paints include Regal Select Interior with increased durability and Element Guard for harsh weather protection. "If you're more conservative, consider painting a singular wall like the ceiling in a dining room or an accent wall in a small powder room to create visual interest," explains Grech. Innovative technologies continue to enhance Benjamin Moore's products. Regal Select Interior paint now boasts enhanced stain-release technology, increased scuff-resistance, and washable features without compromising colour or sheen integrity. Meanwhile, Element Guard stands out as a premium exterior paint built to withstand harsh weather conditions.