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"
I think that's
where executive
programs at
universities are
the best, right?
Where they have
professors who
have a particular
knowledge to share
with clients."
—Mark Colgate, service leadership
program founder, Gustavson School of
Business at the University of Victoria
For Colgate, service leadership is
more than just an idea that sets his
program apart from others. He liter-
ally wrote the book on it—The Science
of Service: The Proven Formula to Drive
Customer Loyalty and Stand Out from the
Crowd. So Gustavson executive educa-
tion participants like
PLMS are getting
the fruits of Colgate's academic research,
and his life's passion.
Colgate suggests organizations should
look for providers with specialized aca-
demic expertise to teach them the ideas
they're interested in. "I think that's
where executive programs at universities
are the best, right? Where they have pro-
fessors who have a particular knowledge
to share with clients," he says.
That's good advice for anyone who's
curious and wants to learn: find instruc-
tors who love what they study and who
want to tell the world about it.
Are You Looking to Build a Strong Corporate Culture?
For more informa�on visit:
salva�onarmy.ca/bri�shcolumbia/volunteer
Sign your team up to volunteer today - it's the perfect way to give back to
your community and let your corporate colours shine.
We have fun and exci�ng opportuni�es for teams and individuals.
+1-250-721-6429
execprograms.uvic.ca/prodev
eisted@uvic.ca
