6 P o r t r ai t : A l ai n a M i c h e ll e
B C B U S I N E S S . C A
A P R I L 2 0 24
VALUABLE
LESSONS
Maybe it's the tough economy, or the impact of
COVID, or the general perception that millennials have
of Gen Z, but I keep thinking that there's no way each
crop of our 30 Under 30 winners is going to live up to
the last. And then it always does. In the 11 years we've
done this, the industry shifts have been notable. You
still get some brick-and-mortar shops, sure, but sectors
like real estate and digital marketing are—probably
unsurprisingly—having their time in the sun.
Still, you'll find a lot of variety in our latest 30 Under
30 feature (p.18). There are fashion and furniture
retailers, social workers, startup stars and finance
pros. And the numbers from some of them are… a
bit shocking. If you've ever wondered whether our
province is still producing creative, smart and savvy
business leaders, you can stop worrying.
But it's okay if you don't know what you want to do
right away, too. In "It's in the Details" (p.40), we see life
through the eyes of professionals who decided to go
back to school in order to further their careers. The range of options available to those who
want to pursue that path are incredibly diverse and specialized, as veteran writer Dee Hon
artfully explains.
Another thing looking for new life in this issue? EV batteries. Jennifer Van Evra's profile of
Coquitlam's Moment Energy, "Seizing the Moment" (p.9), captures how the company is using
recycled batteries to, among many other things, power generators on northern Vancouver Island.
Innovation is also at the forefront of Frances Bula's real estate column, in which she looks
at how Vancouver-based Intelligent City is trying to help solve the city's housing crisis ("Smart
Parts" p.14).
And while storied Vancouver record exec Sam Feldman isn't necessarily learning new tricks
at this stage in the game, our conversation with him (p.12) reveals that, even after almost
50 years in the game, he isn't slowing down either. "If I didn't like what I was doing, I'd get out,"
says Feldman. Same here.
DESK
DITOR'S
e
Our fifth annual Women
of the Year competition
crowns winners in seven
categories
NEXT
NATHAN CADDELL Editor-in-Chief
bcb@canadawide.com | @bcbusiness | Follow BCBusiness on
